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AI-generated imagery is becoming part of everyday marketing workflows, but recent backlash over AI visuals shared by the British Museum shows just how quickly trust can be damaged when technology is used without care. As marketing teams embrace AI for efficiency, ideation and creative support, the responsibility to use it transparently and ethically has never been greater. At NECL, we believe AI should enhance human creativity, not replace authenticity or mislead audiences because in the end, trust is still built by people, not algorithms.

In 2026, the divide between IT and marketing has quietly become a strategic exposure. As digital experience, data, security and brand perception converge, organisations that still manage technology and storytelling in silos are absorbing hidden cost, risk and complexity. The businesses pulling ahead are those treating digital foundations and brand experience as one joined-up system, and governing them accordingly.

In 2026, IT is the backbone of how organisations operate, grow and stay secure. From AI-driven operations and automated IT support to the rise of hybrid cloud and board-level cybersecurity risk, the technology landscape has fundamentally shifted.

Each Monday, we are bringing you insights through our social media channels, all concerned with digital marketing.