Three rule changes bulk email marketers need to know
Fresh changes have been introduced to reduce spam emails making their way to the inboxes of subscribers everywhere. If you send bulk email campaigns, you're going to need to get up to speed!
The pros and cons of having a welcome offer when customers join your mailing list
Welcome offers have become a popular strategy for digital marketing companies to attract customers and build their mailing lists. However, before implementing such offers, it’s important to analyse their pros and cons.